Pengembangan Model Bisnis Azuya Hijab Store melalui Pendekatan Business Model Canvas dan Analisis Tren Fashion Muslimah
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Abstract
This study aims to analyze the business development strategy of Azuya Hijab Store using the Business Model Canvas (BMC) approach and leveraging modest fashion trends. The research was conducted using a qualitative method with data collection through interviews, observation, and documentation. The results show that Azuya Hijab Store has implemented all nine elements of BMC effectively, with a focus on customer segments of Muslim women aged 13–35 years, affordable pricing, and digital marketing strategies. The utilization of modest fashion trends has strengthened the value proposition and competitive advantage of the brand. The business is financially feasible with a positive NPV of Rp2,566,865.5 and ROI of 2,413.8%. This research contributes to the development of micro, small, and medium enterprises (MSMEs) in the modest fashion sector by providing a replicable strategic framework.
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